ce399 | research archive: (anti)fascism

Capitalism and the Infantilist Ethos (Benjamin Barber) (pdf file)

Posted in Uncategorized by ce399 on 03/05/2011

It is an ethos of induced childishness: an infantilization that is closely tied to the demands of consumer capitalism in a global market economy.

This infantilist ethos is as potent in shaping the ideology and behaviors of our radical consumerist society today as what Max Weber called the “Protestant ethos” was in shaping the entrepreneurial culture of what was then a productivist early capitalist society.

Affiliated with an ideology of privatization, the marketing of brands and a homogenization of taste, this ethos of infantilization has worked to sustain consumer capitalism, but at the expense of both civility and civilization and at a growing risk to capitalism itself.

Barber’s 3 Lectures

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